The face of breast cancer is often presented in the media by models with beautiful bodies and fake scars. Truth is — it’s CTs, surgeries, amputations, biopsies, MRIs, X-rays, radiation, chemo, IVs, blood tests, medications, check-ups, fear, worry, hate, anger, confusion, sadness, loneliness, anxiety, depression, insomnia, and pain. Breast cancer doesn’t care if you’re a woman or man (men battle it too)… young or old. It could be any of us. It could be you.

Breast cancer is not pretty. And it’s no pink ribbon.

If it’s a color… it’s blue. Because it makes you feel blue to the very core.

There are amazing organizations that raise money for research… but there needs to be more than that. More than ever, we need to come together and support the people going through this horrific cancer process. Taking care of our community, our mothers and fathers, grandmothers and grandfathers, sons and daughters… we need more unity. Cancer patients need to start feeling a little less blue during one of the most challenging experiences of their life.

And that’s exactly why Chelsea Berler created this foundation. Welcome. We’re glad you’re here.

Foye Belle

(Chelsea’s Grandmother)

Chelsea Berler

(Before Cancer)

Chelsea Berler

(During Cancer)


Foye Belle

When Chelsea was a little girl she learned about her grandmother’s breast cancer diagnosis. It was bad and in her bones. She knew that didn’t mean anything good – but thought, “I guess sometimes older people get cancer. That’s just what happens to them.” Or so she thought. Through it all – her grandmother had so much love and light left in her… and it left a lasting impression on Chelsea’s life and the lives of many others. But, Chelsea thought about the suffering and pain she endured. Did she have the support she needed?

No one is safe from cancer.

No matter if you’re a man or woman, young or old. It will come out of nowhere, for no reason – and completely rock your world.

It did Chelsea’s.

When she started The Foye Belle Foundation, Chelsea was battling Stage 4 Triple Negative Breast Cancer… and was only 33 years old. She’d never had a mammogram, she tested negative for the gene – so it’s true, it had come out of nowhere. There’s no rhyme or reason for it. It’s proven that it’s not hereditary… and for Chelsea, we have no idea how this happened (you can read more about her journey at The Huffington Post).

She realized it was all about raising more awareness and supporting those going through the cancer fight. Now more than ever we need a foundation to support those suffering through this massive disease. You have no idea how awful it is to battle cancer until you’re in the thick of it… literally fighting for your life.

How can we help? What can we do?

There are a lot of great foundations that serve a bigger purpose of raising money for research and those organizations are so incredibly needed. And sure, there are foundations that support the individual on some level. But is there a place you can go to gift someone a free bag of goodies that will support them in their fight? To remind them they’re not alone?

That’s where the Blue Bag concept comes into play.

During Chelsea’s cancer journey, she was gifted several Blue Bags. The concept is really neat. Whenever you’re feeling blue you pull out your blue bag, grab an item, unwrap it, and enjoy with hopes that it will make you feel a little less blue.

We want this Blue Bag movement to bring a smile to someone battling breast cancer, even if it’s just for a moment of feeling less blue. The items in a Blue Bag may make a person laugh, be helpful during their cancer journey, or maybe it will be something that will move them forever.


A Blue Bag

Maybe you just found out your friend or family member has cancer. You’re searching Google trying to find the perfect gift to give… just because you don’t know what else to do. You want to do something but you have no idea what makes sense in this situation, right?

That’s where we come in. We will ship a FREE Blue Bag to those going through some form of treatment. Thanks to our incredible donors and supporters of the Blue Bag movement, you can fill out the request form right here on this page so anyone can come here at any time and request a free Blue Bag be shipped to their friend or family member battling breast cancer.

That’s right, it’s free. More than anything, we need to support these individuals going through one of the most horrific experiences of their lives. We need to bring love and light to their days when they are feeling the most blue. Cancer can play with your head so much… but the Blue Bag movement will aid in bringing a little ‘happy’ to their lives just when they need it the most.

We are currently fundraising so we can fulfill future Blue Bag requests, please check back with us soon. In the meantime, feel free to donate so we can keep moving this movement forward. Big love. The biggest!

How do we know this helps?

Because Chelsea personally battled Stage 4 Breast Cancer. She was one of the few that had received so many gifts to help her through the process. While she was so grateful for the outpouring of support — she was equally sad because every single time she walked into the cancer hospital to get her chemo treatment, 90% of the people sitting in the room did not have anyone sitting with them. They did not have a bag full of goodies helping them pass the time and helping them get through the day. Some had nothing. (The below image is an example of what’s included in a Blue Bag)

So, she started giving away the stuff that was given to her because she hated seeing people battle alone.

Then, she realized… this was what the world needs more of. Community, unity, and love. Let’s make someone’s day, let’s make sure they have what they need to at least make the time a little less hard.

Let’s give them a Blue Bag full of love, hope and support.

We’re currently fundraising so we can fulfill future requests, please check back with us again soon!

If you have any questions – as always, contact us at or simply fill out the contact form at the bottom of this page and we’ll get right back to you! Big love. The biggest!

We’re working like little elves at the moment to fulfill the next round of blue bags. So, go ahead and put yourself or your friend/loved one on the list and as soon as we have the next round of blue bags ready – we’ll let you know before we announce publicly… and you’ll be the first to get a blue bag! If you have any questions – as always, contact us at or simply fill out the contact form at the bottom of this page and we’ll get right back to you! Big love. The biggest!

Foye Belle in the Media

Upcoming Events


The Movement

Sign up below to join our mailing list and learn more about how to get involved. We’ll send you updates on our donation efforts and short stories about the Blue Bag movement.


The Foye Belle Foundation

Just saying hi? Simply fill out the form below and it’ll go straight to us. Do you want to know how you can help? Maybe you have questions about the donation process or our non-profit organization? Simply fill out the form and we’ll be in touch. We are so excited for you to be a part of the Blue Bag movement! Thank you so much for your support!

Did you receive a Blue Bag? We’d love to know what you thought! Let us know!
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Foye Belle Blue Bag Recipients